9 Conceptos del Borussia Dortmund 23-24 por Fly Nowhere, diseñadores de los kits del Venezia 21-22

With Borussia Dortmund holding a design contest for their 23-24 home shirt, this prompted creative agency Fly Nowhere to create no less than nine concepts for the club. Known for their standout work in the football sector, the BVB concepts they’ve created reference the club’s historical identity through the use of colours while being very modern in terms of design elements.

 

9 Dortmund 23-24 Home Kit Finalists Announced

Fly Nowhere Borussia Dortmund Concept Shirts

New York based agency Fly Nowhere have built up quite the reputation for themselves when it comes to originality with their football shirts. They partnered with Kappa to create this season’s Venezia kits and have worked with a host of other clubs in the past for special releases and reimagined jerseys, while their next endeavour is a partnership with PSG.

More Brilliant Concept Designs for Dortmund 23-24 Home Kit Contest

For their Dortmund kits, they have utilized the various shades of yellow which have been used on different kits over the years, pairing them with black and sometimes grey. The way they have combined the colours shows off their creativity.

Se ha pensado en el uso de rayas, líneas de diferente grosor, bloques y bandas de color, rayas de dos tonos, degradados, efectos de desvanecimiento y de tablero de ajedrez para hacer que estas camisetas realmente destaquen. La mezcla y combinación de estos elementos se realiza de una forma que rara vez se ve en las camisetas que acaban saliendo al campo.
A primera vista, las camisetas parecen extremadamente modernas, incluso futuristas, pero Fly Nowhere ha encontrado espacio para algunos toques más clásicos. Todos los diseños incluyen la colocación tradicional del logotipo de Puma, la insignia del club y el patrocinador del pecho. Se utilizan dos plantillas sencillas, una con cuello redondo y otra con cuello de polo, mientras que ambas tienen un corte raglán.